Which components should be validated in a report before presenting test results? (Select two.)

Question

Options

• AAlignment with test goals
• BVariations' visual quality
• CAudience qualification rates
• DStatistical significance thresholds

• A
  81% (38)
• B
  9% (4)
• C
  11% (5)

Explanation

Before presenting test results, validating alignment with test goals (A) ensures the reported metrics actually measure what the test was designed to evaluate - presenting misaligned results, even if accurate, answers the wrong question. Validating statistical significance thresholds (D) confirms whether observed differences are real or attributable to chance, which is a non-negotiable gate before drawing any conclusions.

B (Variations' visual quality) is a pre-launch concern, not a report validation step - visual quality is reviewed during QA before the test runs, not before results are presented. C (Audience qualification rates) relates to segmentation and eligibility filtering during test setup, not to validating the integrity of a completed report.

Memory tip: Think "Did we test the right thing? Did the math hold up?" - those two questions map directly to Goals (A) and Significance (D), the two pillars of a credible results report.

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