What is an outcome of opportunity validation?

Question

Options

• Athe value proposition
• Bthe cost structure
• Cthe appropriate personnel to involve
• Dcustomer knowledge of the business

• A
  3% (1)
• B
  8% (3)
• C
  86% (32)
• D
  3% (1)

Explanation

Opportunity validation is the early-stage process of assessing whether a potential problem or need is real, significant, and worth pursuing - and a key output is identifying the appropriate personnel to involve in further exploration or solution development. Once you understand the scope and nature of the opportunity, you can determine which stakeholders, subject matter experts, and decision-makers need to be engaged. Option A (value proposition) is wrong because that's a solution design output, developed after validation, not during it. Option B (cost structure) is wrong because it belongs to business model planning - a much later stage. Option D is wrong because opportunity validation increases your team's knowledge of customers, not the other way around.

Memory tip: Think of opportunity validation as answering "Is this real, and who do we need in the room?" - the "who" is the personnel output, while the "what to build" and "how much it costs" come later.

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