What are two real-world examples of business motivation model elements? (Choose two.)

Question

Options

• Aa company mission statement or company vision statement
• Ba security policy that is introduced by a state healthcare department to serve as a guideline to all
• Ca request for information to collect written information about supplier capabilities
• Da return on investment calculation to determine the investment cost of a program of work
• Ea new business solution that is implemented for teachers in a university

• A
  89% (34)
• C
  3% (1)
• D
  3% (1)
• E
  5% (2)

Explanation

Options A and B are correct because the Business Motivation Model (BMM) is a framework that captures why a business does what it does - its ends (where it wants to go) and means (how it guides behavior). A mission or vision statement directly defines the organization's purpose and direction, which are canonical BMM "Ends." A security policy issued as a guideline is a Business Policy, a core BMM "Means" element that governs organizational behavior and decision-making.

Why the distractors are wrong:

• C - A request for information (RFI) is a procurement/vendor technique, not a motivation element; it describes a business activity, not a motivating force.
• D - An ROI calculation is a financial analysis tool used to justify investment decisions; it belongs to feasibility analysis, not to the BMM's structure of ends, means, and influencers.
• E - An implemented solution is an outcome or deliverable; the BMM captures motivation behind solutions, not the solutions themselves.

Memory tip: Think of the BMM as answering "WHY does the business exist and WHAT rules guide it?" - Mission/Vision answer the "why we exist" and Policies answer the "rules we follow." If the option describes an activity, a tool, or a result, it's not a BMM element.

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