Which option is a nonfinancial impact?

Question

Options

• Anumber of new sales wins due to improved collaboration
• Bpercentage reduction in attrition (resignations) among customer service reps due to improved
• Cretirement of servers previously used for capacity spikes
• Dimproved brand image and reputation, as reflected in an informal set of interviews by

• A
  17% (4)
• B
  4% (1)
• C
  8% (2)
• D
  71% (17)

Explanation

Option D is correct because improved brand image and reputation - measured only through informal interviews - is inherently qualitative and cannot be directly expressed in monetary terms, making it a nonfinancial impact. Option A is wrong because new sales wins directly translate to revenue, a clear financial metric. Option B is wrong because reduced attrition has measurable financial consequences (lower hiring and training costs) and is expressed as a quantifiable percentage. Option C is wrong because retiring servers produces concrete cost savings in hardware, maintenance, and energy - a tangible financial benefit.

Memory tip: Ask yourself, "Can I attach a dollar amount to this without extra steps?" If yes, it's financial. Brand reputation lives in people's minds - there's no invoice for goodwill, so it's nonfinancial.

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