Which two statements about a company's or product's Value Proposition are true? (Choose two.)

Question

Options

• AThe Value Proposition details the cost and revenue structure of a project.
• BThe Value Proposition describes the benefit that a specific set of products or services can
• CThe Value Proposition should communicate why the product or service is better than
• DThe Value Proposition guarantees that a customer problem or need will be met.
• EThe Value Proposition details the annual financial return that stockholders can obtain from

• A
  6% (2)
• B
  89% (32)
• D
  3% (1)
• E
  3% (1)

Explanation

B and C are correct because a Value Proposition is a clear statement that explains how a product solves customer problems, delivers specific benefits, and tells the ideal customer why they should choose it over the competition - exactly what B and C describe.

Why the distractors fail:

• A and E describe financial/accounting concepts (cost structures, stockholder returns) - those belong in a Business Model Canvas or financial plan, not a Value Proposition.
• D uses the word guarantees, which is too absolute. A Value Proposition promises or claims value, but it cannot guarantee outcomes - customer satisfaction depends on many variables beyond the proposition itself.

Memory tip: Think of a Value Proposition as a "why us, for you" statement - it targets a specific audience (B) and differentiates from competitors (C). If the answer involves money, costs, or guarantees, it's not a Value Proposition.

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