Which statement represents the tactical goal of an initial customer meeting?

Question

Options

• AEnsuring the customer is aware of latest Cisco products and solutions
• BConvince the customer Cisco is the best option for them
• CEnsure we convey and have agreement to the engagement purpose and desired outcomes
• DGain agreement to the full project schedule,from phase 1 to 3.

• A
  2% (1)
• B
  8% (4)
• C
  88% (43)
• D
  2% (1)

Explanation

Option C is correct because the primary tactical goal of an initial customer meeting is to establish shared understanding - aligning on why you're meeting and what success looks like before any work begins. Without agreement on purpose and desired outcomes, subsequent meetings and proposals lack a foundation.

Why the distractors are wrong:

• A is a product-pitch activity, not a meeting goal - leading with product awareness is premature and seller-centric.
• B is an eventual outcome of the sales process, not something you "convince" a customer of in a first meeting; pushing conviction too early damages trust.
• D goes far too deep - committing to a full project schedule in an initial meeting skips the discovery and scoping work that must come first.

Memory tip: Think of the first meeting as a contract of understanding, not a contract of work - you're agreeing on the "why" and "what we want to achieve," not the "how" or "when."

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