What will Cisco and Cisco partners be able to do with a consultative and business-oriented approach?

Question

Options

• AGive more focus to advanced technologies
• BEarn higher profit from architectural plays,year-to-year
• CHave a technology conversation with customers
• DConduct a more effective conversation with customers

• C
  5% (1)
• D
  95% (19)

Explanation

A consultative and business-oriented approach equips Cisco and its partners to move beyond purely technical discussions, enabling more effective conversations with customers (D) by addressing business outcomes, challenges, and value - not just product specs.

Why the distractors are wrong:

• A is incorrect because a consultative approach actually shifts away from a narrow technology focus toward broader business context.
• B is incorrect because while profitability may improve, "higher profit year-to-year from architectural plays" is too specific a claim and not the primary outcome of adopting a consultative style.
• C is a near-miss - having a "technology conversation" is what Cisco already does without a consultative approach; the upgrade is conducting a business-level conversation, making C the inferior answer.

Memory tip: Think of D as the "upgrade" to C. A technology conversation (C) is the old way; a more effective conversation (D) is what the consultative approach unlocks by layering in business context. When you see "consultative + business-oriented," always ask: what does this improve? - the answer is conversation effectiveness.

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