Which accurately describes the main aspects of the gap analysis approach?

Question

Options

• AIdentify technology areas to displace competitor products with your offering
• BIdentify needs or problems due to differences between the customer's current and desired future
• CIdentify differences between the customer's current IT products and those available in the market
• DMeasure how the customer's infrastructure has performed against industry benchmarks

• B
  94% (50)
• C
  4% (2)
• D
  2% (1)

Explanation

Gap analysis focuses on the space between where a customer is and where they want to be - making B correct. By identifying unmet needs or problems that arise from this "gap," you can position your solution as the bridge to their desired future state.

• A is wrong because gap analysis is customer-centric, not competitor-centric; displacing competitors is a competitive analysis goal.
• C is wrong because comparing the customer's current IT products to market alternatives describes a product/market fit or technology landscape analysis, not gap analysis.
• D is wrong because benchmarking against industry standards is benchmarking analysis, which measures performance rather than identifying need gaps.

Memory tip: Think of "gap" literally - draw a line from Point A (current state) to Point B (desired state). The space in between is the gap. Gap analysis = mapping that distance in terms of needs and problems.

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