Which describes goals for holding a workshop?

Question

Options

• ACo-design solutions,secure stakeholder buy-in,determine business objectives
• BDeliver product presentations and highlight technical functionality
• CMinimize sales costs,by combining multiple 1:1 briefings into a common workshop
• DImprove your ability to secure more funding in the customer's budget for next year

• A
  88% (23)
• B
  4% (1)
• D
  8% (2)

Explanation

Option A is correct because workshops are collaborative facilitation sessions designed to align stakeholders, co-create solutions together, and surface or validate business objectives - all of which require active participation from multiple parties. Option B describes a product demo or sales presentation, not a workshop. Option C reflects a cost-cutting motive that misrepresents the purpose of workshops; consolidating briefings for efficiency is not a goal of the workshop format itself. Option D is a self-serving sales objective unrelated to the customer-centric purpose of a workshop.

Memory tip: Think of the three C's - Co-design, Commitment (buy-in), and Clarify objectives. Workshops exist to do work with the customer, not to or for them.

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