810-440 · Question #205
Which option is a difference in the set of questions that Cisco's approach to outcomes-based sales uses in helping organizations to move from product to outcome-based sales?
The correct answer is C. The product approach answers the Question, of what product is needed, while the outcomes. Cisco's outcomes-based sales approach differs from a product-based approach by shifting the primary question asked: the product approach focuses on 'what product is needed,' whereas the outcomes approach focuses on 'what business outcome needs to be achieved.'
Question
Which option is a difference in the set of questions that Cisco's approach to outcomes-based sales uses in helping organizations to move from product to outcome-based sales?
Options
- AThe product approach answers the Question,of what product is needed, while the outcomes
- BThe product approach answers the Question, of how progress is displayed and correctly
- CThe product approach answers the Question, of what product is needed, while the outcomes
- DThe product approach answers the Question, of what capabilities are needed to deliver product &
How the community answered
(28 responses)- A4% (1)
- B11% (3)
- C79% (22)
- D7% (2)
Why each option
Cisco's outcomes-based sales approach differs from a product-based approach by shifting the primary question asked: the product approach focuses on 'what product is needed,' whereas the outcomes approach focuses on 'what business outcome needs to be achieved.'
This option is incomplete and essentially identical to option C's first part, lacking the crucial distinction of the outcomes approach's question.
The question of 'how progress is displayed' relates to metrics and reporting, which is a part of managing outcomes, but it doesn't represent the fundamental differentiating question asked at the start of an outcomes-based sales process.
Cisco's approach to outcomes-based sales fundamentally shifts the conversation from 'what product do you need?' to 'what business problem are you trying to solve, and what outcomes do you want to achieve?'. This change emphasizes understanding the customer's strategic goals and then aligning technology solutions, rather than leading with specific product features, ensuring technology serves as an enabler for desired business results.
Asking 'what capabilities are needed to deliver product' still leans towards a product-centric view, whereas an outcomes-based approach begins by identifying the desired business outcome first, not the capabilities required for a product.
Concept tested: Product vs. outcome-based sales questions
Source: https://www.cisco.com/c/dam/assets/global/success/documents/cisco-partner-guide-to-customer-success-en.pdf
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