Which three options are customer motivators? (Choose three.)

While an achievable business plan is important for a customer, it is an internal document or strategy that facilitates success, rather than a direct motivator offered by a vendor.

Customers are motivated when vendors are willing to share risks, as this demonstrates commitment and aligns the vendor's success with the customer's, reducing the customer's overall exposure to potential failures or unforeseen challenges and building trust.

'Increased services and solutions' is too vague; customers are motivated by specific benefits derived from services and solutions, not merely an increase in their quantity. Quality, relevance, and value are more significant motivators.

Customers are motivated by the promise of realizable outcomes, meaning they want to see tangible, measurable benefits and results from their investment, rather than just features or services. They seek solutions that deliver demonstrable value and contribute to their strategic goals.

Many organizations are burdened by complex IT environments, so offerings that promise to simplify IT complexity, reduce operational overhead, and free up resources are significant motivators. This often translates to lower costs, increased efficiency, and improved focus on core business activities.