Which options are two benefits of understanding the customer's business model? (Choose two.)

A deep understanding of a customer's business model allows for tailored communication, more relevant solution discussions, and a more consultative approach, fundamentally changing and improving the sales professional's interaction. This moves the conversation from product features to business value.

While understanding the business model informs project planning, it does not directly provide 'control and assessment of project' in the operational sense; that is a function of project management.

By understanding the customer's business model, sales and solution teams can define clear, measurable business outcomes that directly support the customer's strategic objectives. This facilitates tracking progress not just by project milestones, but by the actual impact on their business results.

Addressing the sales force mindset is an internal organizational goal for the selling company, not a direct benefit or primary outcome of understanding the customer's business model.