Which task is the responsibility of the Renewals Manager?

Question

Options

• Aowning customer adoption of technologies
• Bbilling recurring revenue contracts
• Ccreating the Success Plan
• Dmanaging recurring revenue risk

• A
  3% (1)
• C
  5% (2)
• D
  92% (35)

Explanation

Managing recurring revenue risk (D) is the Renewals Manager's core function - their role centers on identifying accounts at risk of churning, negotiating contract renewals, and ensuring revenue is retained at renewal time.

Why the distractors are wrong:

• A (customer adoption) - This belongs to the Customer Success Manager (CSM), whose job is driving product adoption and value realization.
• B (billing recurring revenue) - Billing is an Finance/Accounts Receivable function, not a Renewals Manager responsibility.
• C (creating the Success Plan) - Again, this is a CSM deliverable, focused on mapping customer goals to product outcomes.

Memory tip: Think of the Renewals Manager as a revenue defender. Their title says it all - they own the renewal, which means managing the financial risk of losing that contract. Any task about adoption, success planning, or billing belongs to other roles (CSM or Finance).

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