In addition to on-time renewals, on which two tasks should Renewal Managers focus? (Choose two.)

Question

Options

• Athe next customer and their needs
• Bopportunities for upsell
• Cdeveloping a customer success story
• Ddriving adoption
• Erenewing offer to a multiple-year contract

• A
  3% (1)
• B
  92% (33)
• D
  6% (2)

Explanation

Renewal Managers should focus on upsell opportunities (B) because renewals present a natural moment to expand the customer's investment - the relationship is active, value has (ideally) been demonstrated, and the conversation is already open. Multi-year contracts (E) directly extend the renewal cycle, reducing future churn risk and locking in revenue, which is a core strategic goal for renewal-focused roles.

The distractors are wrong because: A (next customer) is a sales/prospecting mindset, not a renewal one - Renewal Managers focus on existing accounts; C (customer success stories) is a marketing or CSM task, not a renewal manager's primary responsibility; D (driving adoption) belongs to Customer Success Managers, whose job is to ensure product usage - Renewal Managers focus on the commercial relationship, not feature adoption.

Memory tip: Think of the Renewal Manager's job as "renew and grow" - B = grow (upsell), E = renew bigger (multi-year). Everything else on the list belongs to other roles (CS, Sales, Marketing).

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