700-150 · Question #69
What is Cisco's approach to business outcome sales?
The correct answer is D. Cisco's approach focuses on developing a business-focused view of the customer enterprise. Cisco's approach to business outcome sales focuses on developing a comprehensive, business-centric view of the customer's enterprise.
Question
What is Cisco's approach to business outcome sales?
Options
- ACisco's approach focuses on enabling its sales team with the necessary tools and products to
- BCisco's approach focuses on differentiating itself as a market leader in security solutions from a
- CCisco's approach focuses on increasing revenue and reducing costs from a customer-centric
- DCisco's approach focuses on developing a business-focused view of the customer enterprise
How the community answered
(21 responses)- A5% (1)
- D95% (20)
Why each option
Cisco's approach to business outcome sales focuses on developing a comprehensive, business-centric view of the customer's enterprise.
Enabling the sales team with tools and products describes an internal support function, not the overarching customer-centric sales approach itself.
Differentiating as a market leader in security solutions is a specific market positioning, not the broad approach to business outcome sales across all Cisco offerings.
Increasing revenue and reducing costs are common business outcomes, but this choice describes the desired *results* rather than the methodological *approach* to achieve those outcomes.
Cisco's business outcome sales approach emphasizes understanding the customer's strategic business objectives, challenges, and desired outcomes from an enterprise perspective, aligning Cisco solutions directly to achieve these specific business results rather than just selling products.
Concept tested: Cisco business outcome sales methodology
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