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700-150 · Question #40

What is Cisco's approach to business outcome sales?

The correct answer is B. It focuses on increasing revenue and reducing costs from a customer-centric perspective.. Cisco's approach to business outcome sales focuses on understanding and directly addressing customer-specific financial objectives, such as increasing revenue and minimizing costs, through the implementation of technology solutions.

Cisco Company Overview and Sales Philosophy

Question

What is Cisco's approach to business outcome sales?

Options

  • AIt focuses on developing a business-focused view of the customer enterprise and places their
  • BIt focuses on increasing revenue and reducing costs from a customer-centric perspective.
  • CIt focuses on enabling their sales team with the necessary tools and products to increase their
  • DIt focuses on differentiating themselves as a market leader in security solutions from a profits

How the community answered

(33 responses)
  • A
    3% (1)
  • B
    94% (31)
  • D
    3% (1)

Why each option

Cisco's approach to business outcome sales focuses on understanding and directly addressing customer-specific financial objectives, such as increasing revenue and minimizing costs, through the implementation of technology solutions.

AIt focuses on developing a business-focused view of the customer enterprise and places their

While developing a business-focused view is part of this approach, the option is incomplete and lacks the specific emphasis on the measurable *outcomes* of increasing revenue and reducing costs.

BIt focuses on increasing revenue and reducing costs from a customer-centric perspective.Correct

Cisco's business outcome sales approach prioritizes understanding a customer's strategic financial goals, such as increasing revenue and reducing operational costs, and then aligning Cisco solutions to directly achieve those measurable business outcomes from the customer's perspective.

CIt focuses on enabling their sales team with the necessary tools and products to increase their

This option describes an internal sales enablement strategy, focusing on empowering Cisco's sales team, rather than Cisco's outward-facing approach to selling based on customer business outcomes.

DIt focuses on differentiating themselves as a market leader in security solutions from a profits

Differentiating as a market leader in security is a competitive strategy for a specific product domain, not the overarching principle of business outcome sales, which applies across all technology solutions and customer industries.

Concept tested: Cisco business outcome sales strategy

Topics

#business outcome sales#sales philosophy#Cisco sales strategy#customer-centric

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