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3314 · Question #55

Which statement best describes the concept of Proactive Outreach Manager (POM) campaigns?

The correct answer is D. A campaign is a collection of contact records with contact attributes, a media channel to contact them, and a contact strategy that defines when and how to reach them. See the full explanation below for the reasoning.

Question

Which statement best describes the concept of Proactive Outreach Manager (POM) campaigns?

Options

  • AA campaign is a group of agents assigned to a specific job/task.
  • BA campaign is a strategy defining when to best contact contacts.
  • CA campaign is a collection of customer names, telephone numbers, and e-mail addresses.
  • DA campaign is a collection of contact records with contact attributes, a media channel to contact them, and a contact strategy that defines when and how to reach them.

How the community answered

(18 responses)
  • A
    11% (2)
  • B
    6% (1)
  • C
    6% (1)
  • D
    78% (14)

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