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300-430 · Question #143

An engineer has implemented advanced location services for a retail wireless deployment. The marketing department wants to collect user demographic information in exchange for guest WLAN access and to

The correct answer is C. Facebook. Facebook is the social connector integrated with Cisco CMX to collect guest demographic information and deliver location-customized captive portals.

Advanced Location Services

Question

An engineer has implemented advanced location services for a retail wireless deployment. The marketing department wants to collect user demographic information in exchange for guest WLAN access and to have a customized portal per location hosted by the provider. Which social connector must be tied into Cisco CMX to provide this service?

Exhibit

300-430 question #143 exhibit

Options

  • AGmail
  • BGoogle+
  • CFacebook
  • DMySpace

How the community answered

(40 responses)
  • A
    5% (2)
  • B
    3% (1)
  • C
    90% (36)
  • D
    3% (1)

Why each option

Facebook is the social connector integrated with Cisco CMX to collect guest demographic information and deliver location-customized captive portals.

AGmail

Gmail (Google account login) provides basic authentication but does not expose the rich demographic profile data or per-location customized portal capability described in the requirement.

BGoogle+

Google+ was shut down by Google in 2019 and is no longer a functional or supported social connector in any current Cisco CMX deployment.

CFacebookCorrect

Cisco CMX integrates with Facebook via the Facebook Wi-Fi and social login APIs, which provide access to user demographic profile data such as age, gender, and interests when guests authenticate for WLAN access. Facebook also supports per-location portal customization, allowing different branding or offers to be shown based on the physical location of the venue. This makes Facebook the correct social connector for the marketing use case described.

DMySpace

MySpace is not a supported social connector in Cisco CMX and lacks the API infrastructure for demographic data collection or customized guest portals.

Concept tested: Cisco CMX Facebook social connector for guest analytics

Source: https://www.cisco.com/c/en/us/td/docs/wireless/mse/10-4/cmx_config/b_cg_cmx104/b_cg_cmx104_chapter_01100.html

Topics

#CMX social connector#guest WLAN#Facebook integration#location analytics

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