Gwen works for a small company where she has been asked to find a cost-effective option for providing comprehensive customer service. The finance, technical support, sales and customer service…

Question

Options

• AShe can purchase a new server, then create and maintain the CRM in-house.
• BShe can outsource all customer service so the company can focus on product development.
• CShe can contract with a cloud service provider to host the CRM that her company's employees
• DShe can hire a programmer to develop and maintain the CRM specific to her company's needs,

• A
  14% (4)
• B
  3% (1)
• C
  72% (21)
• D
  10% (3)

Explanation

Hosting the CRM through a cloud service provider (C) is the most cost-effective option because the company pays only for what it uses, avoids upfront hardware costs, and benefits from built-in maintenance and updates managed by the provider. Option A requires purchasing server hardware plus ongoing IT maintenance costs, which is expensive for a small company. Option D similarly requires hiring dedicated development talent - an ongoing salary cost - for a custom solution that a cloud SaaS CRM already provides out of the box. Option B sidesteps the problem entirely by outsourcing customer service rather than equipping Gwen's own departments to collaborate, which doesn't address the cross-departmental data sharing need.

Memory tip: Think "small company = cloud." When a question pairs small/cost-effective with shared data access, the cloud/SaaS option almost always wins over build-it-yourself (A, D) or avoid-it-altogether (B) approaches.

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