A Salesforce associate has been asked to identify all contacts that have had interactions with their company in the last year. What should the associate do to identify these contacts?

Question

Options

• ALook at the contact's Last Modified Date.
• BLook at the active field.
• CLook at the last related activity date.

• A
  3% (1)
• B
  8% (3)
• C
  89% (32)

Explanation

The 'Last Activity Date' (also called 'Last Related Activity Date') field on a Contact reflects the most recent date of any logged activity - such as a call, email, task, or event - related to that contact. This is the correct field to identify contacts who have had actual interactions with the company. 'Last Modified Date' reflects when the Contact record itself was last edited (e.g., a field update), not necessarily an interaction. There is no standard 'Active' field on Contact records.

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