By which method an organization maximize the value that realize from the product over time? (Choose the best option)

Question

Options

• ACurrent Value Goal.
• BUnrealized Value goal.
• CAbility to Innovate.
• DTime to Market Goal.

• B
  95% (36)
• C
  3% (1)
• D
  3% (1)

Explanation

Unrealized Value (UV) is the correct answer because it represents the potential future value a product could deliver but hasn't yet - by continuously identifying and pursuing this gap between current and possible value, an organization maximizes what it realizes from its product over the long term. This concept comes from the Evidence-Based Management (EBM) framework by Scrum.org.

Why the distractors are wrong:

• A (Current Value) measures value being delivered right now to existing customers - it's a snapshot, not a strategy for maximizing value over time.
• C (Ability to Innovate) measures how well a team can deliver new capabilities, but it's about removing delivery impediments, not about identifying what value remains to be captured.
• D (Time to Market) measures speed of delivery - how quickly value reaches customers - but fast delivery of the wrong things doesn't maximize total value over time.

Memory tip: Think of Unrealized Value as the "opportunity gap" - it's everything your product could be worth but isn't yet. If you're maximizing value over time, you're chasing what's unrealized, not what's already arrived (Current Value) or how fast you deliver it (Time to Market).

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