In order to justify the price increase of a product, your primary objective should be to: (Choose the best answer)

Question

Options

• AReduce the price for a period of time before increasing it above the original price.
• BImprove the value experienced by the customer.
• CReduce the number of features to make the product easier to use.
• DAdd more features to make the product more attractive.

• A
  3% (1)
• B
  89% (34)
• C
  5% (2)
• D
  3% (1)

Explanation

According to the PSPO II resources, a product owner should optimize the value of the product and the work of the Scrum Team. One way to do this is to improve the value experienced by the customer, which is the perception and evaluation of the product by the customer. A price increase can be justified if the customer perceives that the product delivers more value than the cost. This can be achieved by enhancing the product quality, functionality, usability, or design, or by providing additional benefits or services to the customer. The other options are not effective ways to justify a price increase, as they may either reduce the value experienced by the customer, or increase the cost without increasing the value.

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