What is a role of personas in the 'business case' practice?

Question

Options

• ATo group users based on demographic data
• BTo ensure project timelines are met
• CTo identify and articulate specific user benefits
• DTo differentiate between product versions

• A
  7% (2)
• B
  4% (1)
• C
  74% (20)
• D
  15% (4)

Explanation

Personas in PRINCE2 Agile serve as fictional, archetypal users representing the needs, behaviors, and goals of real users. In the business case practice, personas are used to identify and articulate specific user benefits. This ensures the project focuses on delivering value that meets the actual needs of different user groups. By understanding personas, teams can tailor product features and prioritize requirements that provide meaningful benefits, thereby strengthening the business case and increasing stakeholder buy-in. Personas help clarify who will use the product, what problems they face, and how the solution delivers value.

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