PDPF · Question #62
A person buys a product at a store located in the European Economic Area (EEA). At the time of purchase, you are asked to fill out a registration form and he informs his personal email. As is usual…
The correct answer is C. The store must delete customer data from its advertising list. Purchase data cannot be deleted, as. Companies have tax obligations to be fulfilled, so financial data cannot be deleted. The data subject has several rights under the GDPR, however there are limitations. These rights cannot run counter to other specific legislation. In this case, the holder can exercise the right…
Question
A person buys a product at a store located in the European Economic Area (EEA). At the time of purchase, you are asked to fill out a registration form and he informs his personal email. As is usual in many stores, in the next few days this person will start receiving several marketing emails. He considers the frequency of these emails to be very high. Demanding his rights, he asks the store to delete all his personal data. What the store must do according to the General Data Protection Regulation (GDPR)?
Options
- AThe owner does not have this right, since he bought a product in the store, he has the right to
- BThe store has 30 days from the date of receipt of the customer's request to delete all data at no
- CThe store must delete customer data from its advertising list. Purchase data cannot be deleted, as
How the community answered
(32 responses)- A13% (4)
- B6% (2)
- C81% (26)
Explanation
Companies have tax obligations to be fulfilled, so financial data cannot be deleted. The data subject has several rights under the GDPR, however there are limitations. These rights cannot run counter to other specific legislation. In this case, the holder can exercise the right of Opposition instead of Exclusion. In the Right of Opposition, he requests the Controller to cease the processing of his data for non- consented purposes. An example of Opposition: in Brazil there was the website naomeperturbe.com.br, where millions of Brazilians could oppose the inconvenient calls made by the telecommunication service providers.
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