You calculate Recency,Frequency, and Monetary (RFM) scoring by using a 1 through 5 point scale. What are the buying habits of a customer that has an RFM store of 515?

Question

Options

• AThe customer has made a purchase recently but does make frequent orders. Their order total is
• BThe customer has made a purchase recently but does not make frequent orders. Their order total
• CThe customer has not made a purchase recently and makes frequent orders. Their order total is
• DThe customer has made a purchase recently and makes frequent orders. Their order total is

• A
  70% (14)
• B
  5% (1)
• C
  10% (2)
• D
  15% (3)

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