According to MarketBridge, what are the top reasons that customers choose thin clients over desktops'?

Question

Options

• ACost effectiveness, efficiency, and security
• BProcessing power, connectivity, and storage
• CAcquisition cost, form factor, and desktop real estate
• DAbsence of fans, power requirements, and multiple monitors

• A
  96% (22)
• D
  4% (1)

Explanation

Option A is correct because MarketBridge identifies cost effectiveness, efficiency, and security as the primary customer-driven motivators for choosing thin clients - thin clients cost less to manage, consume less power, and reduce security risk by centralizing data on servers rather than storing it on local hardware.

Why the distractors are wrong:

• B (Processing power, connectivity, storage) - Thin clients are actually inferior to desktops in processing and local storage; these would be reasons to choose a desktop, not a thin client.
• C (Acquisition cost, form factor, desktop real estate) - While thin clients do have a smaller footprint, these are physical/hardware attributes, not the customer decision drivers MarketBridge highlights as top reasons.
• D (Absence of fans, power requirements, multiple monitors) - These are technical specs, not strategic business drivers; "multiple monitors" in particular is a feature available on both platforms and isn't a differentiator.

Memory tip: Think of the acronym CES - Cost, Efficiency, Security - the three pillars that make IT managers choose thin clients in enterprise environments. If an answer lists hardware specs instead of business value, it's a distractor.

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