When selling the HP ZBook 15 G2 Mobile Workstation, what are the three key messages to convey?

Question

Options

• AWork smarter, feel the power, and be professional.
• BBe confident, impress your coworkers, and feel the power.
• CWork faster, experience performance, and feel the power.
• DFeel the power, be confident, and experience the ultimate.

• A
  86% (51)
• B
  3% (2)
• C
  3% (2)
• D
  7% (4)

Explanation

Option A - "Work smarter, feel the power, and be professional" - matches HP's official three key selling messages for the ZBook 15 G2, which are designed around productivity ("work smarter"), performance ("feel the power"), and the professional-grade reliability the ZBook brand represents ("be professional").

Why the distractors fail:

• B introduces "impress your coworkers," which is not an HP-sanctioned message and shifts focus to social validation rather than product value.
• C uses "work faster" and "experience performance" - plausible-sounding substitutes, but neither phrase matches the official messaging; "work smarter" is the correct productivity pillar, not "faster."
• D includes "experience the ultimate," which sounds premium but isn't part of the three official pillars; it conflates ZBook marketing with other HP product lines.

Memory tip: Think S-P-P - Smarter, Power, Professional. The ZBook targets business professionals, so the messaging always anchors to smart work habits, raw power, and a professional image - not speed claims or social impressions.

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