What message is key to the value of HP workstations?

Question

Options

• ATop of the line performance at a cost below the competition's entry level system
• BThunderbolt 2 technology included with every HP Z workstation
• COptional solutions, such as HP Performance Advisor and HP Sure Start
• DPerformance, innovation, reliability, and expandability beyond desktop computers

• A
  2% (1)
• B
  2% (1)
• C
  7% (3)
• D
  89% (40)

Explanation

D is correct because HP's core brand message for workstations centers on four pillars - performance, innovation, reliability, and expandability - that collectively position workstations as a step above standard desktop PCs, not just faster computers.

• A is wrong because price competitiveness is a marketing tactic, not the defining value message of HP workstations. HP workstations are premium products; low-cost positioning contradicts their brand identity.
• B is wrong because Thunderbolt 2 is a specific feature that applies to select models and a particular point in time, not a universal value message across the Z workstation line.
• C is wrong because HP Performance Advisor and HP Sure Start are optional add-ons or specific software/security features - they support the value message but aren't the message itself.

Memory tip: Think of the acronym PIRE - Performance, Innovation, Reliability, Expandability. These four words are HP's answer to the question "why not just buy a desktop?" - workstations go beyond desktops in all four areas.

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