How has HP managed to ship more laser printers than any other competitor'?

Question

Options

• Abecause of the introduction of color printing in 2013
• Bbecause HP sells the cheapest printers in the market
• Cbecause HP addresses the customer's needs
• Dbecause HP is the only company that offers an MFP printer

• B
  5% (2)
• C
  92% (34)
• D
  3% (1)

Explanation

HP has dominated the laser printer market by consistently focusing on customer needs - understanding what businesses and consumers require in terms of reliability, performance, and support, then building products and ecosystems (ink programs, enterprise support, software integration) around those needs.

Why the distractors are wrong:

• A is false - HP's market lead predates 2013 by decades, and color printing wasn't a singular turning point.
• B is false - HP printers are generally mid-to-premium priced; budget competitors like Brother often undercut them on price.
• D is false - MFP (multifunction printer) devices are offered by many competitors including Canon, Brother, and Xerox.

Memory tip: Think of HP's motto-style logic - companies that listen to customers outlast those that compete only on price or features. Option C is the only answer rooted in a business strategy principle, while the others are specific (and incorrect) factual claims.

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