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HP2-B115 · Question #2

Where is the reseller's value in recommending an HP Printer or Scanner?

The correct answer is A. HP has shipped over 200 million printers and 300 million scanners. Option A is correct because the massive shipment numbers - 200 million printers and 300 million scanners - give resellers a concrete, credible statistic to build customer confidence. A reseller's value lies in recommending proven, trusted products, and HP's scale demonstrates…

Understand HP Product Value Propositions and Competitive Advantages

Question

Where is the reseller's value in recommending an HP Printer or Scanner?

Options

  • AHP has shipped over 200 million printers and 300 million scanners.
  • BGartner recognizes HP as a leader in MFP, manageability, and security
  • CHP invests in new compatible paper types for emerging markets.
  • DHP only makes printers and helps to deflect selling scanners.

How the community answered

(48 responses)
  • A
    92% (44)
  • B
    2% (1)
  • C
    4% (2)
  • D
    2% (1)

Explanation

Option A is correct because the massive shipment numbers - 200 million printers and 300 million scanners - give resellers a concrete, credible statistic to build customer confidence. A reseller's value lies in recommending proven, trusted products, and HP's scale demonstrates exactly that market dominance and reliability.

Why the distractors are wrong:

  • B is a legitimate HP strength, but Gartner recognition relates to HP's technical standing (MFP, security), not the reseller's specific value proposition to customers through volume trust.
  • C is too narrow - investing in compatible paper for emerging markets is a product development detail, not a broad reseller selling point.
  • D is factually false - HP makes far more than printers, and "deflecting" scanner sales contradicts the question's premise of recommending scanners.

Memory tip: Think of the reseller's job as proof-selling. The biggest proof of a product's worth is how many people already bought it - 200M + 300M = hundreds of millions of reasons to recommend HP.

Topics

#HP printer value#reseller benefits#HP market share#scanner positioning

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