Where is the customer value in using an HP Enterprise MFP device'?

Question

Options

• AEvery dollar spent printing involves another nine dollars to manage it, so there is a huge potential
• BThey use the lowest priced toner cartridges
• CThey are the smallest MFPs in the market, which gives the customer more space on their
• DThey are ink-based only: therefore, they give you the lowest cost per page

• A
  90% (46)
• B
  2% (1)
• C
  2% (1)
• D
  6% (3)

Explanation

Option A reflects a well-known industry statistic: for every $1 spent on printing, organizations spend approximately $9 more managing it (through IT support, supplies management, waste, and inefficiency) - meaning HP Enterprise MFPs, which offer fleet management, security, and workflow optimization tools, address a massive hidden cost multiplier that delivers significant customer value.

Why the distractors are wrong:

• B is false - HP Enterprise MFPs use HP-branded toner, which is not positioned as the lowest-priced option; value comes from TCO reduction, not cheapest cartridges.
• C is false - Enterprise MFPs are typically full-sized, feature-rich devices; compactness is not their competitive differentiator.
• D is false - Enterprise MFPs are laser/toner-based, not ink-based; ink-based devices are a separate product line (e.g., OfficeJet series).

Memory tip: Think of the "1:9 rule" - the visible $1 printing cost hides $9 in management overhead. HP Enterprise MFPs exist to attack that hidden $9, which is where the real customer value lives.

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