Within a company, what does a typical user want from a mobile device7 (Select two.)

Question

Options

• Aeasy to centrally manage
• Bsleek and thin design
• Cglobal availability
• Dlatest technology
• Eeasy deployment
• Fcheap purchasing price

• A
  4% (1)
• B
  89% (24)
• C
  4% (1)
• F
  4% (1)

Explanation

Users care about how a device looks and feels (B - sleek and thin design) and whether it has the newest features and capabilities (D - latest technology) - these are personal, experience-driven priorities that make the device enjoyable to carry and use daily.

The remaining options (A, C, E, F) are all concerns of IT departments and organizations, not individual end users: central management and easy deployment matter to admins rolling out devices at scale, global availability matters to procurement or corporate strategy, and cheap purchasing price is a budget concern owned by finance or IT - not something the typical user thinks about when picking up their phone.

Memory tip: Split the choices into "who benefits?" - if it helps the person using the device, it's a user concern; if it helps the company managing devices, it's an IT/admin concern. Sleek design and latest tech clearly benefit the individual user experience.

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