Which statement is true about the HP market position?

Question

Options

• AHP creates its own market.
• BHP is ranked first or second in most major markets.
• CBeing number five in the market gives you a positive goal.
• DHP is the ultimate leader in every market.

• A
  2% (1)
• B
  89% (41)
• C
  7% (3)
• D
  2% (1)

Explanation

Option B is correct because HP's market strategy is built around competitive dominance - the company consistently aims to hold a #1 or #2 position in the major markets it competes in, which reflects a well-known business principle (popularized by Jack Welch at GE) that market leaders capture disproportionate share, pricing power, and profitability.

Why the distractors are wrong:

• A is false - HP competes in established markets (printing, PCs, enterprise IT) rather than creating entirely new ones; market creation is more associated with companies like Apple.
• C is false - being fifth in a market is considered a weak position with limited strategic leverage, not a "positive goal."
• D is false - HP is not the ultimate leader in every market; it faces strong competitors (Dell, Lenovo, Canon, etc.) and holds top spots in most major markets, not all of them.

Memory tip: Think "#1 or #2 or we don't play" - this is the classic competitive positioning mantra that HP (like many large tech companies) follows. The word "most" in option B is the key qualifier that makes it accurate without overclaiming.

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