What does using color do in a document?

Question

Options

• Aincreases the willingness to read the document by up to 80%
• Bhides important information
• Cdecreases the cost per-page
• Dreduces the tendency to act on the contents

• A
  91% (30)
• C
  6% (2)
• D
  3% (1)

Explanation

Using color in documents significantly boosts reader engagement - research shows it can increase willingness to read by up to 80%, making option A correct. Color draws attention, creates visual hierarchy, and makes content feel more approachable, all of which motivate readers to engage.

Why the distractors are wrong:

• B is the opposite of color's purpose - color is used to highlight important information, not obscure it.
• C is false; color printing typically increases cost per page compared to black-and-white.
• D is also the opposite - color tends to increase the tendency to act (e.g., calls-to-action in color outperform grayscale ones).

Memory tip: Think of colorful advertisements and marketing materials - companies spend more money on color precisely because it drives people to read and act, not ignore. "Color = engagement up, cost up."

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