A client who purchases new technologies upon the recommendation of their colleagues is part of which group?

Question

Options

• ALaggard
• BEarly adopters
• CLate majority
• DEarly majority

• A
  86% (54)
• B
  2% (1)
• C
  5% (3)
• D
  8% (5)

Explanation

Heads-up: the stated correct answer appears to be incorrect.

Based on Rogers' Diffusion of Innovations model - the standard framework for this topic - option D (Early Majority) is the correct answer, not A.

The Early Majority are pragmatic adopters who wait until colleagues and peers have validated a technology before purchasing it. They rely on social proof and peer recommendations rather than their own independent judgment, making "recommendation from colleagues" the defining trait of this group.

Why the other options are wrong:

• A (Laggard): Laggards are the last adopters, deeply resistant to change. They typically adopt only when a technology becomes unavoidable - not because a colleague suggested it.
• B (Early Adopters): Early adopters are opinion leaders who influence others; they don't wait for colleague recommendations - they're the source of them.
• C (Late Majority): The late majority adopt out of economic necessity or social pressure after the majority has already moved on - not proactively from a peer suggestion.

Memory tip: Think of the Early Majority as the "I'll wait until my coworker tells me it's worth it" group. Early Adopters give the recommendation; Early Majority act on it.

Recommendation: Verify this question with your course materials or instructor - if your textbook assigns this behavior to Laggards, there may be a non-standard definition in use, but that would conflict with the widely accepted Rogers model.

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