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HP2-B102 · Question #69

What is the approximate world-wide HP imaging and printing market share?

The correct answer is D. 75%. HP holds approximately 75% of the worldwide imaging and printing market share, making it the dominant force in this industry by a wide margin - a position it has maintained through its extensive product portfolio spanning consumer, commercial, and enterprise printing solutions…

Describe the Imaging and Printing Market and Trends

Question

What is the approximate world-wide HP imaging and printing market share?

Options

  • A20%
  • B35%
  • C45%
  • D75%

How the community answered

(44 responses)
  • A
    5% (2)
  • B
    2% (1)
  • C
    7% (3)
  • D
    86% (38)

Explanation

HP holds approximately 75% of the worldwide imaging and printing market share, making it the dominant force in this industry by a wide margin - a position it has maintained through its extensive product portfolio spanning consumer, commercial, and enterprise printing solutions.

Options A (20%), B (35%), and C (45%) all significantly underestimate HP's dominance; while these figures might seem plausible for a market leader in a competitive space, the printing market is unusual in that HP's brand recognition, distribution scale, and ink/toner ecosystem lock-in have allowed it to capture an outsized majority of the market rather than a simple plurality.

Memory tip: Think "3 out of 4 printers are HP" - the 75% figure maps directly to that mental image, making it easy to recall that HP's market share is far closer to total dominance than to a typical competitive split.

Topics

#HP market share#global market position#imaging and printing market#HP market leadership

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