A company developed a new logo and wants to ensure no one else uses it, in order to prevent brand confusion. Which of the following will the company most likely seek?

A copyright protects original works of authorship, such as artistic designs, but a trademark specifically protects brand identifiers against use by competitors for similar goods/services.

A patent protects inventions, processes, or designs, not brand identifiers like logos.

A watermark is a visible or invisible overlay on an image or document to indicate ownership or prevent unauthorized copying, not a legal protection against general usage of a logo.

A trademark is a legal protection for symbols, names, or phrases used to identify and distinguish the source of goods or services from those of others. Registering a logo as a trademark provides exclusive rights to use it in connection with the company's products or services, directly preventing brand confusion.