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E20-007 · Question #60

You have been assigned to do a study of the daily revenue effect of a pricing model of online transactions. You have tested all the theoretical models in the previous model planning stage, and all…

The correct answer is A. Report that the results are insignificant,and reevaluate the original business question. See the full explanation below for the reasoning.

Question

You have been assigned to do a study of the daily revenue effect of a pricing model of online transactions. You have tested all the theoretical models in the previous model planning stage, and all tests have yielded statistically insignificant results. What is your next step?

Options

  • AReport that the results are insignificant,and reevaluate the original business question.
  • BRun all the models again against a larger sample,leveraging more historical data.
  • CMove forward on the model with the highest significance scores relative to the others.
  • DModify samples used by the models and iterate until a significant result occurs.

How the community answered

(64 responses)
  • A
    78% (50)
  • B
    6% (4)
  • C
    13% (8)
  • D
    3% (2)

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