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DA0-002 · Question #4

A data analyst team needs to segment customers based on customer spending behavior. Given one million rows of data like the information in the following sales order table: Which of the following…

The correct answer is C. Binning. To segment customers based on spending behavior from a large dataset, binning is an effective technique to group continuous spending amounts into discrete categories or ranges. This simplifies the data for analysis and segmentation.

Data Acquisition and Preparation

Question

A data analyst team needs to segment customers based on customer spending behavior. Given one million rows of data like the information in the following sales order table:

Which of the following techniques should the team use for this task?

Options

  • AStandardization
  • BConcatenate
  • CBinning
  • DAppending

How the community answered

(14 responses)
  • A
    7% (1)
  • C
    86% (12)
  • D
    7% (1)

Why each option

To segment customers based on spending behavior from a large dataset, binning is an effective technique to group continuous spending amounts into discrete categories or ranges. This simplifies the data for analysis and segmentation.

AStandardization

Standardization (e.g., z-score normalization) transforms data to have a common scale but does not directly segment or categorize data into groups like spending tiers.

BConcatenate

Concatenation combines strings or fields, which is not relevant for segmenting numerical customer spending data.

CBinningCorrect

Binning (or bucketing) is the process of grouping a range of continuous data into a smaller number of "bins" or intervals. For customer spending behavior, this means creating categories like "low spender," "medium spender," and "high spender" based on defined spending ranges, which is ideal for segmentation.

DAppending

Appending combines rows of similarly structured datasets, which is for data consolidation, not for segmenting existing data within a single table.

Concept tested: Data binning, data segmentation

Source: https://scikit-learn.org/stable/modules/generated/sklearn.preprocessing.KBinsDiscretizer.html

Topics

#Customer Segmentation#Data Binning#Data Preparation#Numerical Data Transformation

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