A company wants to know how its customers interact with an e-commerce website based on clicks over items. Which of the following is the primary requirement for this report?

The correct answer is A. Data content. Data content refers to what information is actually being captured and reported - in this case, which items customers clicked on and how often. Before worrying about frequency (how often the report runs), filtering (narrowing results), or views (how data is displayed), the team m

Data Concepts and Environments

Question

Options

AData content
BFrequency
CFiltering
DViews

How the community answered

(31 responses)

A
90% (28)
C
6% (2)
D
3% (1)

Explanation

Data content refers to what information is actually being captured and reported - in this case, which items customers clicked on and how often. Before worrying about frequency (how often the report runs), filtering (narrowing results), or views (how data is displayed), the team must define what data content is needed: what click events to track, which items to include, and what the data represents. Data content is the primary requirement because it defines the scope and substance of the report.

Topics

#Data requirements#Reporting#E-commerce analytics#Web analytics

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