DA0-001 · Question #332
An analyst in a consumer bank department wants to showcase the concentration of accounts opened in the United States by ZIP Code to describe the effectiveness of the bank's marketing campaigns…
The correct answer is D. A geographic map. To effectively visualize the concentration of bank accounts opened by ZIP Code across the United States, a geographic map is the most suitable option. This allows the analyst to clearly display spatial distribution and density, which helps in assessing marketing campaign…
Question
An analyst in a consumer bank department wants to showcase the concentration of accounts opened in the United States by ZIP Code to describe the effectiveness of the bank's marketing campaigns. Which of the following would be the best way to visualize the data?
Options
- AA stacked chart
- BA tree map
- CA waterfall chart
- DA geographic map
How the community answered
(31 responses)- A6% (2)
- B3% (1)
- C13% (4)
- D77% (24)
Why each option
To effectively visualize the concentration of bank accounts opened by ZIP Code across the United States, a geographic map is the most suitable option. This allows the analyst to clearly display spatial distribution and density, which helps in assessing marketing campaign effectiveness.
A stacked chart is used to compare parts of a whole across different categories or over time, not to display geographical distribution or density.
A tree map displays hierarchical data as a set of nested rectangles, with the size of each rectangle proportional to its value, which is not suitable for geographical concentration by ZIP code.
A waterfall chart is used to show how an initial value is affected by a series of positive and negative changes, leading to a final value, which is irrelevant for spatial data concentration.
A geographic map is the best visualization for displaying the concentration of accounts by ZIP Code in the United States because it visually represents data directly on a map. This allows the analyst to easily identify areas with high or low account openings, showing spatial patterns and the effectiveness of marketing campaigns in specific geographical regions.
Concept tested: Data visualization for geographical data
Source: https://learn.microsoft.com/en-us/power-bi/create-reports/power-bi-visualization-types#map-visuals
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