Which of the following best explains the importance of communicating with staff regarding the official public communication plan related to incidents impacting the organization?

Question

Options

• ATo establish what information is allowed to be released by designated employees
• BTo designate an external public relations firm to represent the organization
• CTo ensure that all news media outlets are informed at the same time
• DTo define how each employee will be contacted after an event occurs

• A
  88% (35)
• B
  3% (1)
• C
  3% (1)
• D
  8% (3)

Explanation

Explanation

Communicating the official public communication plan to staff is critical because it clearly establishes who is authorized to speak on behalf of the organization and what specific information can be shared, preventing unauthorized disclosures that could cause legal, reputational, or operational harm during an incident.

Why the distractors are wrong:

• B is incorrect because designating an external PR firm may be part of a communication plan, but it is not the primary reason for communicating the plan to staff
• C is incorrect because ensuring simultaneous media notification is a tactical detail, not the core purpose of educating staff about the plan
• D is incorrect because notifying employees after an event is an internal notification process, which is separate from the public communication plan

Memory Tip: Think of the phrase "Need to Know, Clear to Speak" - the whole point of sharing the public communication plan internally is to make sure only designated people release approved information. If every employee could freely comment to the press, the organization would lose control of its messaging during a crisis.

No community discussion yet for this question.