The best use of the cost of lost banking customers is to:

Question

Options

• ACompare this cost from one accounting period to another.
• BCompare lost-customer costs with costs to obtain new customers, and if the cost of obtaining new
• CUse these figures to reprimand employees responsible for lost customers.
• DJustify an initiative to contact lost customers and entice them to come back.

• A
  10% (4)
• B
  83% (35)
• C
  2% (1)
• D
  5% (2)

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