ASQ
CMQ-OE · Question #61
A clustered-preference customer segment would be characterized by:
The correct answer is C. Competing products that would be dissimilar between clusters. See the full explanation below for the reasoning.
Question
A clustered-preference customer segment would be characterized by:
Options
- AConsumer preferences that vary a great deal.
- BConsumers having roughly the same preferences.
- CCompeting products that would be dissimilar between clusters.
- DCompeting products that would be similar between clusters.
How the community answered
(45 responses)- A2% (1)
- B7% (3)
- C80% (36)
- D11% (5)
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