CISM · Question #381
The MOST important reason for an organization to establish a social media policy is to:
The correct answer is C. protect the company brand. The primary driver for a social media policy is protecting the company brand. Employees posting inappropriate, confidential, or misleading content can cause immediate and lasting reputational damage. Preventing malware spread (A) is a concern but is better addressed through…
Question
The MOST important reason for an organization to establish a social media policy is to:
Options
- Aprevent the spread of malware.
- Bincrease employee productivity.
- Cprotect the company brand.
- Dmonitor employee activity on the Internet.
How the community answered
(24 responses)- A4% (1)
- B13% (3)
- C79% (19)
- D4% (1)
Explanation
The primary driver for a social media policy is protecting the company brand. Employees posting inappropriate, confidential, or misleading content can cause immediate and lasting reputational damage. Preventing malware spread (A) is a concern but is better addressed through technical controls, not a social media policy. Increasing productivity (B) may be a side benefit but is not the core security or business reason. Monitoring employee internet activity (D) is a secondary capability and raises legal/ethical concerns. Brand protection encompasses legal liability, public trust, and competitive standing, making it the most critical organizational concern addressed by a social media policy.
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