An enterprise has launched a digitization effort requiring a single view of customer information across all product lines. Which of the following should be done FIRST to enable this initiative?

Developing funding estimates is premature before understanding the scope and complexity of the integration work, which is determined by data standards.

Modifying the future state enterprise architecture is a later step, requiring an initial understanding of the current state, particularly regarding data.

Assessing current data standards is the crucial first step because a single view of customer information depends entirely on understanding how customer data is currently defined, stored, and formatted across various product lines. This assessment reveals inconsistencies and gaps that must be addressed for effective data integration.

Auditing infrastructure for integration points focuses on the technical connectivity layer, which is secondary to harmonizing the data content itself for a "single view."