An airline wants to launch a new program involving the use of artificial intelligence (Al) and machine learning the main objective of the program is to use customer behavior to determine new routes…

Consulting with the enterprise privacy function is important given the use of customer behavior, but defining what success looks like for the program needs to happen first before assessing privacy impacts of specific implementations.

Defining Critical Success Factors (CSFs) is the immediate next step after an objective is established, as CSFs identify the elements that must go right for the program to achieve its goals. For an AI/ML program aimed at determining new routes and markets, CSFs would translate the objective into measurable outcomes, like accuracy of route predictions or identifiable market opportunities.

Presenting to the IT strategy committee typically happens earlier in the approval process or after initial planning, but defining the operational success metrics is a more immediate next step for the project team.

Performing a business impact analysis (BIA) assesses the potential effects of an interruption to business operations, which is crucial for business continuity planning, but not the next step in defining the success metrics for a new program launch.