Which of the following is the GREATEST privacy threat when an organization wants to leverage artificial intelligence (AI) for marketing purposes?

The correct answer is D. Data exploitation. Data exploitation is the greatest privacy threat because AI-driven marketing systems are designed to collect, analyze, and act on vast amounts of personal data-often far beyond what users originally consented to or anticipated. AI can infer sensitive attributes (health status, fi

Data Life Cycle

Question

Options

AUnencrypted data transfer
BLow data accuracy
CHallucinations
DData exploitation

How the community answered

(25 responses)

A
4% (1)
C
8% (2)
D
88% (22)

Explanation

Data exploitation is the greatest privacy threat because AI-driven marketing systems are designed to collect, analyze, and act on vast amounts of personal data-often far beyond what users originally consented to or anticipated. AI can infer sensitive attributes (health status, financial situation, political views) from seemingly innocuous data points and use those inferences to target or manipulate individuals. This repurposing of data beyond its original collection intent is the core privacy harm. Unencrypted data transfer (A) is a security risk but does not represent misuse of data. Low data accuracy (B) is a data quality issue, not a privacy threat. Hallucinations (C) are an AI reliability problem-the model generating false information-but do not inherently compromise personal data privacy.

Topics

#AI#Privacy Threats#Marketing#Data Exploitation

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