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CCBA · Question #569

A facilities management company has an ambitious growth plan of doubling the revenue of their office waste recycling service over the next 12 months. The business analyst (BA) plans to define the obje

The correct answer is B. Measurable. The goal is focused on"doubling revenue over the next 12 months,"which makes itMeasurablebecause it includes aquantifiable target and a timeframe. BABOK® Guide (Chapter 7.6 - Define Performance Measures)states that objectives should bemeasurable to track progress Relevance (Optio

Strategy Analysis

Question

A facilities management company has an ambitious growth plan of doubling the revenue of their office waste recycling service over the next 12 months. The business analyst (BA) plans to define the objectives and align them with the enterprise's vision, mission, and goals. What element of 'SMART' goals would this objective refer to?

Options

  • ARelevant
  • BMeasurable
  • CSpecialized
  • DAchievable

How the community answered

(30 responses)
  • A
    3% (1)
  • B
    90% (27)
  • C
    7% (2)

Explanation

The goal is focused on"doubling revenue over the next 12 months,"which makes itMeasurablebecause it includes aquantifiable target and a timeframe. BABOK® Guide (Chapter 7.6 - Define Performance Measures)states that objectives should bemeasurable to track progress Relevance (Option A)is about alignment with business strategy but does not emphasize Achievability (Option D)is important but does not ensure the goal is quantifiable.

Topics

#SMART goals#measurable objectives#business objectives#goal alignment

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