As a business analyst, you should work to identify opportunities to improve the operations of your organization. Which one of the following improvement opportunities aims to improve the experience…

Question

Options

• AEliminate redundancy.
• BAutomate or simplify the work people perform.
• CIncrease consistency of behavior.
• DImprove the purchasing process.

• B
  2% (1)
• C
  4% (2)
• D
  94% (46)

Explanation

According to the BABOK® Guide, one of the goals of business analysis is to enable successful change that delivers value for stakeholders. Value can be defined as the worth, importance, or usefulness of something to a stakeholder within a context1. One of the ways to deliver value is to improve the experience of the customer, which is the external stakeholder who consumes or benefits from the products or services provided by the enterprise2. Improving the purchasing process is an example of an improvement opportunity that aims to enhance the customer experience, as it can make it easier, faster, or more convenient for the customer to buy the productsor services they need or want3.

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